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IRI Puts Its Faith in Millennials

Economic growth tied to 20- to 30-year-olds.

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By: TOM BRANNA

Editor

Millennials are the demographic group of 20- to 30-year-olds who, once the economy cooperates, will be on the brink of first home purchases, marriage, parenthood, career development and larger incomes. With that comes a $54.3 billion opportunity for CPG, estimates a study from IRI, Winning with Millennial Women Shoppers. As these consumers establish their adult lives, their decisions on where to live and what to buy will have a profound effect on the nation’s hotter and colder spots; th...

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